Meta Bets on Smart Glasses as the Future of AI Interaction

Meta Platforms unveiled its latest innovation at the annual developer conference: smart glasses with a built-in display, signaling a strategic pivot toward wearable technology as the primary interface for AI. The "Meta Ray-Ban Display" glasses, priced at $799 and set for U.S. release on September 30, integrate a wristband controller, positioning them as a potential successor to smartphones in AI accessibility.

CEO Mark Zuckerberg emphasized the unique capabilities of glasses for AI integration, stating they allow AI to "see what you see, hear what you hear" while enabling real-time interaction. The announcement was met with Optimism from Wall Street analysts, who see the move as a bid to dominate an emerging device category.

Meta's three-year collaboration with EssilorLuxottica, owner of Ray-Ban and Oakley, underscores its commitment to blending fashion with cutting-edge tech. The glasses represent a tangible step toward Zuckerberg's vision of immersive, AI-driven experiences—a challenge to the smartphone's dominance.